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Sunday, January 17 Front Page >> Random Rants >> I get bothered by little things...

Mar 24, 2003, 8:50pm

Separated at Birth?
Hardly... the Sony is the Socket is the unamed Taiwanese company...

I don't know why, but I always get bothered and slightly offended when I see a company selling a product that they brand as their own, and talk about as if they invented the product, developed the product, and made the product.

Case in point: Sony's WiFi compact flash card, vs. the Original version, which I only found out recently isn't the original version - even Socket doesn't make this. Some Taiwanese (hey, at least it isn't Made in China slave labour - it's semi-slave labour!) company makes it.

I've known for a long time that in the high tech world, the "brander" of a product is very rarely the actual manufacturer, or even the designer. In the past few years, I've also discovered this extends to the world of espresso. For instance, did you know that Wega doesn't actually make any machines? Naw, a company called CMA makes them (along with several other brands). But sometimes when you speak to Wega folks, they talk as if yes, they are in control, they make the product, they design them, etc etc. They may very well have some design input, but it's another company that actually makes the products. It's the same with a surprisingly large numbe of espresso machine companies.

I think that's why I like La Marzocco so much... they make the product almost entirely by themselves.

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